News Release
Intel Content Management System Simplifies Digital Advertising
Across Multiple Retail Devices
Intel® Retail Client Manager now available across EMEA
NEWS HIGHLIGHTS
- Intel® Retail Client Manager enables personalized, meaningful marketing campaigns to reach the right audience, at the right time, with the right product.
- New software is a simple content management system to create campaigns and promotions in minutes.
- IT managers can use software to manage user access, receive real-time error reports and respond to end-user interactions.
PARIS, France, October 8th, 2013 – At the World Retail Congress, following the launch of the Intel® Retail Client Manager in June 2013, Intel announces the availability of this content management system in EMEA markets.
Digital signage is increasingly being integrated into every retail device consumers touch from ATMs and point-of-sale terminals to interactive kiosks and vending machines. In order to amplify the power of marketing programs with consistent messages across multiple retail devices, Intel Corporation announced today the availability of the Intel® Retail Client Manager (Intel® RCM). Intel RCM is a simple and cost-effective content management system (CMS) for digital signage solutions.
Industry experts estimate content management systems will reach 35 million units at a cumulative annual growth rate of 40 percent by 2017.However, creating, deploying and managing an effective digital marketing campaign is currently a time-consuming and resource-intensive proposition for marketers and businesses. The result is limited and localized marketing campaigns effectively minimizing the reach and impact on a large scale.
Intel RCM provides a simple interface for marketing professionals, enabling them to create new campaigns and promotions in minutes, customize content instantly and control each screen individually in a secure and manageable environment. Intel RCM also enables marketers to create multiple zones within each digital sign and supports most formats including HD video, Adobe Flash*, static image and web content, maximizing the impact by creating a consistent, powerful impression across multiple points of a consumer’s experience.
“Our experience working with retailers and advertisers has identified two major challenges in Digital Signage implementation” said Rod O Shea, Intel Embedded Group Director; “complete hardware/software solutions have been difficult to source and fragmentation exists within the supply chain of Digital Signage solutions. Intel’s recently launched RCM seeks to change the game by addressing both of these challenges and hence delivering complete and manageable solutions to market.”
When paired with Intel® Audience Impression Metrics Suite (Intel® AIM Suite), an anonymous viewer analytics technology, Intel RCM offers retailers a powerful tool for more personalized, meaningful and relevant advertising. This capability anonymously counts the number of viewers, gender and age group and dwell time for each digital sign, enabling brands to tailor advertising content based on audience demographics. Using Intel AIM suite, retailers can also gauge the effectiveness of content by measuring the length of time viewers spend looking at displays and which ads captured the attention of passersby.
Tesco is one of the largest retailers in the world with over 530,000 colleagues and operation in 12 markets. At their core, Tesco considers listening to their customers and better understanding their needs as central to success. The Intel® Retail Client Manager creates an environment which enables some of this valuable two way communication to take place.
“The opportunity to engage with today’s shoppers via Digital Content is significant.” said Tesco’s Head of Retail Innovations. “As one of the world’s leading retailers, Tesco understands the business drivers to adopt the latest content delivery and management technologies. Tesco is currently evaluating the Intel® Client Manager for deployment in 2013 and beyond.”
For those inside IT departments tasked with implementing and managing the tool, Intel RCM allows them to manage user access, receive real-time error reports and respond to end-user interactions. The platform is also optimized for Intel® CoreTM vProTM processors with Intel® Active Management Technology (Intel® AMT) enabling remote management and diagnosis of digital signage networks. This reduces costly onsite maintenance visits, allowing centralized IT teams to power-cycle machines, repair software issues, power-down systems and install software updates and security patches.
Digital signage solutions based on Intel RCM are immediately available through Avnet and Ingram Micro.
About Intel
Intel (NASDAQ: INTC) is a world leader in computing innovation. The company designs and builds the essential technologies that serve as the foundation for the world’s computing devices. Additional information about Intel is available at newsroom.intel.com and blogs.intel.com.
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CONTACT: Mike Bonello
+49 160 99 11 55 43