Following the launch of CSR Europe’s 2013 – 15 work programme, Dr. Thomas Osburg, Intel’s Director, Europe Corporate Affairs and Board Member for CSR Europe discusses the rise of social innovation to tackle problems we face in Europe today like growing unemployment, especially amongst young people, and the desire for sustainable cities. The concept of social innovation builds on the belief that the potential to tackle sustainability issues lies in the power of collaboration.
Osburg outlines how CSR Europe’s work plan maps to these interlinked themes and how social innovation represents a way to find, agree and implement solutions to problems that meet government, NGO and private companies’ varying objectives. He discusses how this approach creates shared value for society and goes beyond the traditional CSR model.
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